What is Klaviyo flow?
Klaviyo Flow is a specialized marketing automation builder designed for e-commerce and digital marketing teams. Inspired by Klaviyo's powerful automation platform, this professional tool built with ReactFlow enables marketers to create sophisticated customer journey flows that drive engagement and revenue.
Email and SMS marketing automation requires careful orchestration of triggers, conditions, and actions. Klaviyo Flow provides an intuitive visual canvas where marketing teams can design complete customer journeys—from welcome series to abandoned cart recovery and post-purchase nurture campaigns. The automatic layout keeps even complex multi-branch flows organized and easy to understand.
This premium solution includes marketing-specific features like A/B split testing, wait conditions, time delays, and behavioral triggers. With seamless integration capabilities and real-time preview, marketers can design, test, and deploy campaigns faster while maintaining the sophistication that drives results.
Features & Capabilities
This application includes several powerful features that make it easy to create professional klaviyo flow applications:
Automatic Layout
Smart arrangement of flow elements that maintains clarity even with complex multi-step campaigns.
Custom Shapes
Marketing-specific node designs for emails, SMS, conditions, delays, and actions that marketers instantly recognize.
Text Content
Preview email content, SMS messages, and conditions directly within the flow for quick review and editing.
Drag & Drop
Rapid flow building with marketing-optimized drag-and-drop that understands campaign logic.
Collapse & Expand
Hide branches of your flow to focus on specific segments or present to stakeholders.
Technologies Used
Integration
Native integration with major e-commerce platforms including Shopify, WooCommerce, Magento, and BigCommerce. Connects with Klaviyo's API for real-time sync of segments, campaigns, and metrics. Supports custom event triggers and can integrate with any marketing platform via webhooks. Export flows for documentation or import existing campaigns to visualize and optimize them.
Use Cases
Klaviyo flow is perfect for a wide range of applications and scenarios:
Key Benefits
- Design campaigns 5x faster than traditional builders
- Visualize entire customer journey at a glance
- Reduce campaign errors and improve deliverability
- Increase email revenue by up to 40%
- Enable non-technical marketers to build complex flows
- Real-time collaboration across marketing teams